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Force For Good

Our Charities

More than just an operator of some of the world’s most exciting attractions, Merlin Entertainments is also committed to being a force for good.

MERLIN'S Magic Wand

Merlin's Magic Wand is a children's charity that supports children facing challenges of serious illness, disability or adversity around the world. The Charity makes FUN accessible to children with three Magic Spells: "Magical Days Out" providing tickets and contributing towards a travel grant for families to enjoy their day at a Merlin Entertainments’ attraction; "Merlin’s Magic On Tour" working with our local communities at hospitals and hospices to bring the magic to the children wherever they are; and "Merlin’s Magic Spaces" designing and creating amazing projects in hospitals, orphanages, learning Centres and more all around the world.

Sea Life Trust


The SEA LIFE Trust is a registered charity working globally to protect the world’s oceans and the amazing marine life that lives within them. Our vision is a world where our seas are healthy, protected and full of diverse life. Through our sanctuaries and global campaigns and projects we champion the need for plastic-free oceans, sustainable fishing, effective Marine Protected Areas and an end to over- exploitation of marine life.

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WILD LIFE Conservation Fund

The WILD LIFE Conservation Fund is a not for profit organisation based in New South Wales supporting some of Australia’s leading research and conservation organisations. These organisations are designed to protect Australian native habitats and the amazing wildlife that lives within them.
The WILD LIFE Conservation Fund is dedicated to conserving Australian native wildlife by funding research and conducting educational programs and events. Through these actions we aim to give people an understanding of their place in the natural world and their need for individual and collective action for a sustainable future.