Responsible Business


We aim to be a force for good wherever we operate.

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Everyone at Merlin cares deeply about what they do. We care about our guests and their safety, about the animals in our care and their habitats around the world, about the places in which we operate, and about each other. We aim to be a force for good wherever we operate, going above and beyond what is expected of us as a good corporate citizen. 

Merlin Entertainments operate all over the world, and as a global company, we must manage our resources responsibly. We'll always seek to reduce our impact on the environment with clear, measurable actions. We also encourage our guests to respect their own environments and do the right thing for a sustainable future.

Learn about our initiatives at SEA LIFE Sydney Aquarium & WILD LIFE Sydney Zoo 

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Our Merlin brands appeal to many different people, so we're always responsive to our guests' diverse and changing needs. We're also a committed community partner as an employer and as a force for good.

Through our 'Merlin’s Magic Wand' charity, we provide magical experiences for children facing serious illness, disability or adversity. Over ten years, we've issued over 600,000 attraction tickets and created over 40 Merlin 'Magic Spaces' to bring happiness to their world.

Learn more about our approach to accessibility and our children’s charity Merlin’s Magic Wand.


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Merlin Events is proud to support the ACON Welcome Here Project. See more on our commitment to welcome and celebrate diversity here.

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Our Charities

More than just an operator of some of the worlds most exciting attractions, Merlin Entertainments is also commited to being a force for good.


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